Spec Ops Tool Gear
After decades of experience and hands-on construction work, Mark Wambolt created a vest system for holding all of his tools to save time and to take the weight off his back and hips. Grassroots popularity grew and he patented the idea, while simultaneously launching Spec Ops Tool Gear – a tool gear company that is committed to helping tradesmen and women across North America – and donates a portion of every single sale to organizations that assist the families of wounded and deceased veterans. Mark also runs his own custom building crew in Metrowest MA and we’ve enjoyed interacting with his crew in our office and on their job sites across the state.
Spec Ops has a great product to offer, but is a relatively new concept in the tool belt space. As a new company that only sells their product online, they need video content that can deliver their brand story and educate potential customers on how the product looks when used on the job.
In getting to know their target audience and their distinct tastes and interests, we developed 3 high-energy spots that are now being used across their social channels and digital marketing efforts. These films help introduce the key points in a quick, entertaining way and draw the customer in to their brand’s community.