Saint Gobain: Norton Abrasives
Saint Gobain partnered with us originally to create a series of both eye-grabbing product commercials and documentary stories that highlight their manufacturing innovation, unique products, and sustainable solutions for the construction industries.
Built on those successes, our relationship expanded to where Votary now produces films for the entire fleet of Norton Abrasives products. Each month, in collaboration with Saint Gobain’s own internal marketing team, we craft pieces showcasing 30 to 60 new grinding wheels, sanding discs, and more of the innovations that have made their company industry leaders for over 130 years.
THE PROBLEM
With over 5,000 different Norton brand products, it’s been difficult for the team at Saint Gobain to produce promotional videos that match the quality of their offerings. Votary was trusted with the task to give a huge lift to this respected brand – but where to begin?
OUR SOLUTION
With the overwhelming size and scope of this project, we devised a production schedule that would allow us to deliver a considerable number of videos each month with just a handful of shoot days. The key to this working relationship is not only quick turnarounds on deliverables, but also ensuring that each film has a high level of production value.
WHAT WILL YOUR STORY BE?
