The Boys and Girls Club of Worcester
The Boys & Girls Club of Worcester hired us to create a docu-style promo for their online presence. The goal was to raise awareness of their programs and inspire the community to partner with them.
- 80% of our youth are living at or below the poverty line
- 64% are living in single-parent households
- 92% are not receiving services elsewhere
Awareness of this is important, as well as hearing real stories from their staff, leaders, and from the youth. Ultimately, they need sponsors to continue helping the youth, and strong staff members to continue growing.
The organization have such strong core beliefs of hope and opportunity and fun for our local youth, and we wanted to make sure that shined through very naturally for The Boys and Girls Club of Worcester. We created conversational outlines for their interviews that allowed for their passion to shine through in a genuine way. When you have a strong message and your work is meaningful, our job is to cultivate an environment that simply captures the heart of what is already there. The result has been inspiring from our Worcester community and has resulted in continued growth for the club.