Angiodynamics is a medical device company with a unique mission. They aim to improve patient outcomes by focusing on the development of differentiated technologies that address unmet patient needs while supporting healthcare providers.
Their messaging and expertise is in the medical field and science driven, but their products have real impact for patients. How do you tell stories that are emotionally compelling while adhering to regulatory for new medical devices? How do you speak to professionals in the language they know while also delivering powerful messaging that resonates?
We have created a series of Patient testimonials that tell raw and real stories of individuals who have had positive outcomes from Angio’s devices. We have also created product videos that deliver the story of each product, WHY it matters, and what unmet need it is aiming to fill while capturing the brand’s authentic people and culture. With each product video, we also create a internally focused version designed to bring everyone in the company up to speed, align departments, and create healthy culture. The results have been a very successful partnership which has helped grow the company’s sales significantly as well as strengthen their internal teams.