AFH + Reebok

Artists for Humanity teamed up with Reebok to help give young artists an opportunity to create custom sneaker designs. We partnered with them at this grand opening and got to hear the story from each perspective. It was a really unique and exciting project! The promo played at their “Greatest Party on Earth” fundraiser that really lived up to the name, and was instrumental in raising over $100K just that night to further invest in young artists and their futures.

THE PROBLEM

Artists for Humanity teamed up with Reebok to help give young artists an opportunity to create custom sneaker designs. They needed a video with fast turnaround time that covered the story from Reebok, AFH, and the teens that designed the shoes. These are kids that never thought they would have an opportunity like this, and who are very passionate about their art and sneaker culture. The video needed to play at their fundraising party very aptly named “The Greatest Party on Earth” and required a “run-and-gun documentary approach” which gives it a very spontaneous tone.

OUR SOLUTION

We partnered with them at this grand opening in NYC and got to hear the story from each perspective. It was a really unique and exciting project! Every shot and interview was completely in the moment. The promo played at their fundraiser that really lived up to the name, and was instrumental in raising over $100K just that night to further invest in young artists and their futures.

WHAT WILL YOUR STORY BE?