Partnerships – Votary Films | Film Production based in Worcester, MA

STORY ACCELERATION PARTNERSHIPS

STORY ACCELERATION

Put most simply, Story Acceleration™ is our proven process at Votary Films. It is how we discover, develop and deliver the stories that our partners have within their organization ( marketing, operations, and culture ) in order to help them grow holistically and achieve their goals. We measure the results, adapt as needed, and then repeat the process. This aligns each department toward a common purpose.

make connections through building trust.

MARKETING

Harvey is the head of a family-owned manufacturing company. He’s proud of his work and has big dreams of scaling up the business and of one day becoming a nationally recognized leader in his industry. The problem? Harvey’s company is relatively unknown outside of his small customer base.

SOLUTION: Harvey decides he needs to invest in marketing in order to increase brand awareness and sales revenue. Harvey turns on a steady stream of video content that highlights all the best stories in his company including:

  • A powerful origin story film
  • Series of customer testimonial films
  • Targeted online advertisements
  • Product highlights
  • Video podcasts

OPERATIONS

Soon enough Harvey’s sales have skyrocketed and he decides to pull the trigger on opening a second facility. This leads to a new problem… Harvey quickly notices a sharp drop off in quality and efficiency of his operations. His employees are not following standard operating procedures (SOP) which means he’s late on fulfilling orders and his new found customer base is becoming frustrated.

SOLUTION: Harvey knows he needs to buckle down on proper training for the whole company. Remembering how storytelling helped his marketing efforts, he takes a similar approach with his operations. Harvey decides to commission a series of internal content including:

  • Proper training videos for all departments
  • Checklist and safety videos
  • Recruitment videos
  • Leadership messages to inspire continuous improvement
  • Industry trends

CULTURE

Harvey has now established a scalable model for his business and employees are operating on a more efficient level. Just when he thought he was on the cusp of achieving his dreams, Harvey realizes his best people are being poached by his competition and many of his lower level employees are quitting. How did his company stray so far from the family values and close-knit culture that it was built upon?

SOLUTION: Harvey, now a strong believer in the power of story, knows exactly what to do. If it worked for marketing and it worked for operations, then it will work for culture. Harvey produces a series of meaningful content to tackle his culture issues:

  • Monthly team member highlights
  • Event highlights
  • Charity stories
  • An in-house series about the company
  • Company success stories
  • Leadership legacy stories

LET’S GET YOUR STORY STRAIGHT

STORY CONSULTATION

Like any successful partnership, it all starts with good communication. Ultimately, we want to get to know you, where you came from, what drives you, and what your goals are.

Much like our interview process when filming, we want to have an honest dialogue and not put any pressure on you. This gives us both a sense of what partnering together would look like.

LET’S GET YOUR STORY STRAIGHT

STORY CONSULTATION

Like any successful partnership, it all starts with good communication. Ultimately, we want to get to know you, where you came from, what drives you, and what your goals are.

Much like our interview process when filming, we want to have an honest dialogue and not put any pressure on you. This gives us both a sense of what partnering together would look like.