Last year was tough. Whether it was the economy, marketing budget cuts, organizational dysfunction, lack of planning, or all of the above, we had a rough six months or so. A lot became clear in that time. We’ve been fortunate in the past. We haven’t operated like a standard business operates....
Gone are the days of companies being able to skate by with dry and dull marketing strategies. With seemingly infinite choices of people to hire or non-profits to support, it’s more important now than ever to share stories told in support of what your business stands for, or showcasing those...
This is a phrase that I’ve been saying to myself and others lately and I’m not sure where it came from. It sounds like a mission statement of sorts and maybe I picked it up somewhere else, but it’s helped me gain clarity on some things I’ve been thinking about...
Being completely transparent here - if it isn’t obvious, filmmaking is expensive. It’s no secret that feature films on average cost over $5 mil and that’s on the low end. Commercials can go for $1 mil for 30 sec - 1 minute of screentime, and corporations invest hundreds of thousands...
If you’ve gone to our website or you’ve read some of our posts you may have seen the phrase that we tell MEANINGFUL STORIES. Well what does that mean? What makes a story meaningful? Is that all we create? First off, we’re a video production company which is primarily focused on creating brand...
Anyone who works in sales and marketing understands first hand how powerful it is to have a qualified prospect discover you through a friend, research you online, and then excitedly make contact. They have been looking for what you offer. After a few meetings to investigate further, their trust increases...
