Building a strong personal brand has become essential for founders. Why? Because deal flow requires more than making people aware of your company; you need serious authority and influence before sitting coming to the table. By the way, I include recruiting in my definition of deal flow. While there are many ways to...
It's natural to wonder if traditional content creation methods are at risk of obsolescence given the meteoric rise of AI in filmmaking. However, when it comes to documentary filmmaking (video content), particularly for brand storytelling, the human touch remains irreplaceable. Why? The Power of Authenticity It’s obvious right? At its core, documentary video...
When you're starting a creative project, sometimes it’s helpful to have examples of other pieces of work that you can utilize as a template, inspiration, or proof of concept, especially with something visual like videos. It’s especially helpful to have visual references to show a group of people in order...
Did you ever do something as a child knowing full well that you were going to get in trouble, but you couldn’t let that stop you? I’m not talking about sneaking treats from the cookie jar when no one was looking or playing outside past when the streetlights came on. I’m...
I was talking with my brother the other day about the concept of “trash can purchases.” These are things that people buy which hold no long-term value and exist almost exclusively to give the owner a false sense of fulfillment or superiority. You know what I’m talking about – big TVs,...
As the internet continues to evolve, search engine optimization (SEO, for short) has become an essential aspect of web marketing. With businesses increasingly focusing on a digital-first approach, it's crucial to understand how different types of content can directly impact SEO. Ever since Google’s acquisition of YouTube in 2006, video...
