I don’t care about brands. I care about people.
This is a phrase that I’ve been saying to myself and others lately and I’m not sure where it came from. It sounds like a mission statement of sorts and maybe I picked it up somewhere else, but it’s helped me gain clarity on some …
Should you hire a full time filmmaker?
Thinking of hiring a full time video professional? I’m not here to talk you out of it like you may assume. As some of you may be aware, Votary initiates partnerships through clients taking our Story Acceleration Workshop™. The workshop is designed to help align …
Stop Delaying Your Video Marketing
Breaking News: Times are tough. The job market is fluctuating fast and a lot of people are getting laid off. The economy is pretty rough. Regardless of how we got here or how things will get better, people tend to be reactive in hard times. …
How to Tell Effective Stories with Video
We’re hearing a lot of messages that “marketing has changed” and encouragement to “create video content” and especially to TELL STORIES. It’s no secret that we all love a good story. Human beings always have, and we always will. It’s becoming a very popular and well-known …
How To Have Authentic Marketing
The “authentic” buzzword – we’re hearing a lot of it these days. What does that even mean to “be authentic”? It seems like the statement presupposes most people aren’t being authentic. Does this mean that the average person in the business world is basically lying …
How To Use Video For Recruiting
Anyone who works in sales and marketing understands first hand how powerful it is to have a qualified prospect discover you through a friend, research you online, and then excitedly make contact. They have been looking for what you offer. After a few meetings to …
What is Story Acceleration?
Recently I launched a book titled FLY: Take your Business to New Heights using the 7 Powerful Steps of Story Acceleration. Available on Amazon. This is the first of a number of excerpts taken from the book and released as Blog articles. WHAT IS STORY …
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One of the problems of using UX jargon in a conversation is assuming everyone in the room will understand what “graceful degradation” means in that context, or that they have read the same Don Norman book you have. …
