I used to think that everybody was creative. I’ve heard that phrase many times and it sounds inclusive and somewhat obvious, but I hadn’t given it a whole lot of thought until the last few years. I’ve taken creativity for granted. My overactive mind, imagination, natural interests, upbringing, personality, ADHD,...
As the internet continues to evolve, search engine optimization (SEO, for short) has become an essential aspect of web marketing. With businesses increasingly focusing on a digital-first approach, it's crucial to understand how different types of content can directly impact SEO. Ever since Google’s acquisition of YouTube in 2006, video...
Gone are the days of companies being able to skate by with dry and dull marketing strategies. With seemingly infinite choices of people to hire or non-profits to support, it’s more important now than ever to share stories told in support of what your business stands for, or showcasing those...
This is a phrase that I’ve been saying to myself and others lately and I’m not sure where it came from. It sounds like a mission statement of sorts and maybe I picked it up somewhere else, but it’s helped me gain clarity on some things I’ve been thinking about...
Being completely transparent here - if it isn’t obvious, filmmaking is expensive. It’s no secret that feature films on average cost over $5 mil and that’s on the low end. Commercials can go for $1 mil for 30 sec - 1 minute of screentime, and corporations invest hundreds of thousands...
Are you thinking of hiring a full-time video professional for your internal team? I'm not here to talk you out of it, like you may assume. As some of you may be aware, Votary initiates partnerships through clients taking our Story Acceleration Workshop. The workshop is designed to help align the...
