Anyone who works in sales and marketing understands first hand how powerful it is to have a qualified prospect discover you through a friend, research you online, and then excitedly make contact. They have been looking for what you offer. After a few meetings to investigate further, their trust increases...
Every video seems to start with an idea, and with that idea comes a lot of other ideas, and with the culmination of ideas comes excitement and then a tentative plan. These ideas may be yours. You may be a potential client. You may have a business that you help market...
This may be a pretty oversimplified headline at the risk of sounding click-bait-ish. BUT there really are some straight-forward ways that we’ve learned throughout the years to ensure that your video is not only beautiful looking, great sounding, but also interesting, compelling, and actually inspires a person towards action! THE VISUALS Leave...
What can we actually learn about ourselves from stories? Is there something deeper happening when we read a book, listen to a lecture, a comedian, listen to a friend rant to us over beers, watch a movie, or listen to a podcast? What are we tapping into? I think most of...
You come home from a hard day’s work, exhausted. You hang up your coat, kick off your shoes, toss your keys to their designated spot, and greet your people and/or animals in customary fashion. It’s time for the evening’s activities: eat, read, Netflix, whatever things you do to unwind. You...
Recently, I launched a book titled, FLY: Take your Business to New Heights using the 7 Powerful Steps of Story Acceleration. Available on Amazon. This is the first of a number of excerpts taken from the book and released as Blog articles. WHAT IS STORY ACCELERATION™? Story exists to help us make sense...
