The “authentic” buzzword - we’re hearing a lot of it these days. What does that even mean to “be authentic”? It seems like the statement presupposes most people aren’t being authentic. Does this mean that the average person in the business world is basically lying to you? Are they lying...
Anyone who works in sales and marketing understands first hand how powerful it is to have a qualified prospect discover you through a friend, research you online, and then excitedly make contact. They have been looking for what you offer. After a few meetings to investigate further, their trust increases...
Every video seems to start with an idea, and with that idea comes a lot of other ideas, and with the culmination of ideas comes excitement and then a tentative plan. These ideas may be yours. You may be a potential client. You may have a business that you help market...
This may be a pretty oversimplified headline at the risk of sounding click-bait-ish. BUT there really are some straight-forward ways that we’ve learned throughout the years to ensure that your video is not only beautiful looking, great sounding, but also interesting, compelling, and actually inspires a person towards action! THE VISUALS Leave...
What can we actually learn about ourselves from stories? Is there something deeper happening when we read a book, listen to a lecture, a comedian, listen to a friend rant to us over beers, watch a movie, or listen to a podcast? What are we tapping into? I think most of...
You come home from a hard day’s work, exhausted. You hang up your coat, kick off your shoes, toss your keys to their designated spot, and greet your people and/or animals in customary fashion. It’s time for the evening’s activities: eat, read, Netflix, whatever things you do to unwind. You...
