We join clubs, root for sports teams, even get tattoos to show our allegiance to something bigger than ourselves. That's the kind of passionate loyalty businesses dream of, the kind that makes customers not just like your product but consider it an integral part of their identity. But what we're really...
Remember when "Made in America" was everywhere? We do. And we want it back. But wishing won't make it so. Nostalgia isn't a business strategy. The world has changed. Our competitors have changed. We need to change too. Here's the truth: American manufacturing can rise again. But not with yesterday's playbook. The Story Revolution What if...
Sure you can slow grow the old fashioned way...
Video content is no longer a "nice to have", it is a must (especially for non-profits). Organizations that become "media first" in their daily efforts simply get more traction! Stories connect with their audience and move them to take action. What does this mean tangibly? Better storytelling with video leads to...
Building a strong personal brand has become essential for founders. Why? Because deal flow requires more than making people aware of your company; you need serious authority and influence before sitting coming to the table. By the way, I include recruiting in my definition of deal flow. While there are many ways to...
Information seems to be speeding up and increasing consumer skepticism. Thoughtful brands are leveraging an unexpected medium to connect with their audiences: documentaries. This shift towards authenticity in marketing isn't just a fleeting trend; it's a response to a fundamental change in consumer behavior and expectations. According to a 2023 study...
