I used to think that everybody was creative. I’ve heard that phrase many times and it sounds inclusive and somewhat obvious, but I hadn’t given it a whole lot of thought until the last few years. I’ve taken creativity for granted. My overactive mind, imagination, natural interests, upbringing, personality, ADHD,...
Video marketing has become an essential part of any modern marketing strategy. With the meteoric rise of video-based social media like TikTok and the sustained popularity of platforms like YouTube and Instagram, this type of content has become one of the most effective ways to engage with audiences and promote...
As the internet continues to evolve, search engine optimization (SEO, for short) has become an essential aspect of web marketing. With businesses increasingly focusing on a digital-first approach, it's crucial to understand how different types of content can directly impact SEO. Ever since Google’s acquisition of YouTube in 2006, video...
At Votary Films, we often talk about Human Flourishing. It’s a phrase that encompasses a wide range of topics like philosophy, law, politics, health, and religion. One central cornerstone of society that touches all of these is Education. Being that “school” starts at an early age and continues into early adulthood,...
Last year was tough. Whether it was the economy, marketing budget cuts, organizational dysfunction, lack of planning, or all of the above, we had a rough six months or so. A lot became clear in that time. We’ve been fortunate in the past. We haven’t operated like a standard business operates....
Gone are the days of companies being able to skate by with dry and dull marketing strategies. With seemingly infinite choices of people to hire or non-profits to support, it’s more important now than ever to share stories told in support of what your business stands for, or showcasing those...
